Our Mission

Explore Michigan is an outdoor adventure brand that promotes the exploration of Michigan through educational resources and high-quality Michigan apparel and gifts.


Explore Michigan started as an iOS app that was created as part of the Code Michigan coding competition in 2014. After the competition we continued to improve the app and released it on the App Store. Since then, we have continued to improve the app and database to help people get helpful information about parks and recreation in Michigan.

Building and maintaining an app takes a lot of time and money. In order to make sure everyone could use the app, we wanted the app to be free. Instead of charging for the app, we decided to open an online store that sold high quality Michigan apparel and gifts. If you like what we do, please consider shopping our online store.